Project Type: Advertisement. Client: Rock jungle. Project manager: jaz ramage. Date: Sept 2022 – Sept 2023
At Rock Jungle, the product is climbing. The goal in creating these promotions was to engage with new climbers and sell them memberships. The Rock Jungle brand can be described as bold, fun, and inviting, much like the sport of climbing. Many pieces of collateral incorporate loud typography and pieces of texture that give the brand personality. These elements are reminiscent of the characters you may see in the climbing community on a day-to-day basis.
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