Project Type: apparel. Client: Rock jungle. Project manager: jess matthews. Date: Spring 2023
Each year, Rock Jungle has put out a new set of merch for their members to rep. I had the privilege of taking the lead on creative direction for the Spring 2023 run. We tried to give each gym its own personality. Boulders, being downtown, has an urban feel, with graffiti style lettering done by hand. We played with the industrial them for Factory with the tagline "WE BUILD CLIMBERS." And for the Dirtbag Cafe, we made the graphic cozy, incorporating many elements from within the cafe that make it feel like home.
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